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LOS ANGELES, CA 01/11/10 – DPRGRM/Pilotlite, Michael Mailer Films and ELC Technologies announced today a joint venture to launch a “crowdsource” style studio called “Hukilau”. Hukilau will offer services to film, video and Alternate Reality Game projects for crowdsource funding and staffing, matching funds, distribution and marketing services for aspiring and established creators and producers alike.

“We are looking to revolutionize the way independent films and video content is produced, financed, and distributed utilizing 21st Century web technologies._ said Michael Mailer, a Hukilau founder. The barrier to entry for independent filmmaking is at an all time high and yet we are witnessing fewer and fewer productions getting off the ground. At some point in the near future there will be shortage of product to fill the myriad pipelines of traditional and digital distribution. We believe Hukilau will be uniquely poised to fill the gap of quality filmmaking while opening up the process for the next generation of talented filmmakers,” said Michael Mailer, a Hukilau founder.

Crowdsourcing is a term used for the act of taking tasks traditionally performed by an employee or contractor, and outsourcing them to a group of people or community, through an “open call” to a large group of people (a crowd) asking for contributions. The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. Hukilau will be applying this method to the funding and staffing of video, film and ARG projects.

“Hukilau is a response to the current and future predicaments facing medium to low budget film. Namely, that funding for traditional sources (i.e. studios, networks and even angel investors) has become almost non-existent for such projects.” Said Hukilau founder, Joseph Matheny. He continued. “This predicament also spells a lack of viewing choices for fans of those films as well. We propose to spearhead our solution with a site that functions as a portal for first time or established filmmakers to propose short or feature length film/video or ARG style projects to a community of film enthusiasts and aspiring or established producers for crowdsource style funding. It could also be used for a number of projects, like aspiring bands wanting to make a music video. “

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